Tangam's David Croft is Nominated for the Industry Icon Award at the 2025 IAG Academy IR Awards
We’re proud to announce that David Croft, SVP of Gaming Optimisation & Strategy at Tangam Systems, has been nominated for the Industry Icon Award. This honor recognizes senior executives who have made a lasting impact on the gaming industry through exceptional leadership, innovation, and consistent contributions to its growth and success.
David’s decades-long career, including his transformative work at Tangam, has earned him the respect of peers and positioned him as a trusted leader in gaming optimization. His vision and expertise have driven measurable improvements in casino operations across the Asia-Pacific region and beyond.
The winners will be revealed at a gala dinner in the Manila Ballroom, Newport World Resorts, on Tuesday, September 9, 2025. More info available here. Please join us in congratulating David on this well-deserved recognition!
Author(s)
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What Clients Say About Us
Caesars Entertainment
Melissa Price
SVP of Corporate Gaming
“[Tangam’s] real-time data gives us a deeper insight that allows us to quickly adjust to customer needs, while also establishing new business goals and tracking the success of our strategy.”
Mohegan Sun
Jeff Hamilton
President and General Manager
“Reporting alone doesn't provide answers. We chose SODA for its highly differentiated offering that provides a clear set of actionable recommendations, which maximize gaming performance and the guest experience.”
Rush Street Gaming
Cliff Ehrlich
Chief Operating Officer
TYM and SODA have demonstrated their value time and again at our properties. By scaling their deployment across our entire portfolio, we are ensuring that all our casinos benefit from the same level of optimization and actionable insights that have already proven successful at Rivers Casino Philadelphia and Rivers Casino Des Plaines.”
Mohegan Sun
Jeff Hamilton
President and General Manager
“Reporting alone doesn't provide answers. We chose SODA for its highly differentiated offering that provides a clear set of actionable recommendations, which maximize gaming performance and the guest experience.”
Mohegan Sun
Jeff Hamilton
President and General Manager
"Extending our partnership with Tangam to our full gaming operation, including tables and slots, was a no-brainer given Tangam's proven track record of business support."
Crown Casino Melbourne
Sean McCreery
Executive General Manager of Table Games
“TYM proved its value to Crown by improving operational efficiency, assisting in delivering both revenue growth and labour efficiencies by helping to ensure the best possible game occupancy and availability for valued patrons.”
Crown Casino Melbourne
Sean McCreery
Executive General Manager of Table Games
“TYM proved its value to Crown by improving operational efficiency, assisting in delivering both revenue growth and labour efficiencies by helping to ensure the best possible game occupancy and availability for valued patrons.”
The Star - Sydney
David Croft
General Manager Product & Strategy
“Due to our ongoing success with Tangam at Sydney, we’re able to deliver the right product at the right time, leading to improvements in efficiency, transparency, decision-making and our bottom line.”
What Clients Say About Us
Caesars Entertainment
“[Tangam’s] real-time data gives us a deeper insight that allows us to quickly adjust to customer needs, while also establishing new business goals and tracking the success of our strategy.”
Melissa Price
SVP of Corporate Gaming
Mohegan Sun
“Reporting alone doesn't provide answers. We chose SODA for its highly differentiated offering that provides a clear set of actionable recommendations, which maximize gaming performance and the guest experience.”
Jeff Hamilton
President and General Manager
Rush Street Gaming
TYM and SODA have demonstrated their value time and again at our properties. By scaling their deployment across our entire portfolio, we are ensuring that all our casinos benefit from the same level of optimization and actionable insights that have already proven successful at Rivers Casino Philadelphia and Rivers Casino Des Plaines.”
Cliff Ehrlich
Chief Operating Officer
Mohegan Sun
“Reporting alone doesn't provide answers. We chose SODA for its highly differentiated offering that provides a clear set of actionable recommendations, which maximize gaming performance and the guest experience.”
Jeff Hamilton
President and General Manager
Mohegan Sun
"Extending our partnership with Tangam to our full gaming operation, including tables and slots, was a no-brainer given Tangam's proven track record of business support."
Jeff Hamilton
President and General Manager
Crown Casino Melbourne
“TYM proved its value to Crown by improving operational efficiency, assisting in delivering both revenue growth and labour efficiencies by helping to ensure the best possible game occupancy and availability for valued patrons.”
Sean McCreery
Executive General Manager of Table Games
The Star - Sydney
“Due to our ongoing success with Tangam at Sydney, we’re able to deliver the right product at the right time, leading to improvements in efficiency, transparency, decision-making and our bottom line.”
David Croft
General Manager Product & Strategy
