Tangam Systems Enhances Caesars Entertainment Gaming Experience with Real-Time Data That Forecasts Table Game Trends
Software Program Can Optimize Guest Experience by Predicting Player Demand, Staffing Needs on Casino Floor, Table Spreads and Pricing
WATERLOO, CANADA - May 8, 2019 – Tangam Systems, the global leader in gaming optimization and business intelligence software is helping Caesars Entertainment, the world’s most diversified gaming and entertainment provider identify gaming trends among its table games. By utilizing the software program “Table Games Yield Management" (TYM), properties can optimize the guest experience by forecasting player demand, staffing needs on the casino floor, table spreads and pricing.
“We’re thrilled to partner with Caesars Entertainment, whose forward-thinking leadership has already proven how data analytics can be successfully applied to all aspects of the business to guide strategy, operations and innovation,” stated Maulin Gandhi, President of Tangam Systems. “Our award-winning software and business support are a natural fit in the Caesars analytics ecosystem.”
Earlier this year, Caesars Entertainment launched a multi-property pilot program across its empire to see how real-time data can further maximize its gaming offerings. Since implementation, Caesars has seen a significant decrease in the time it takes to make business decisions on the casino floor and discovers ways to better align product offerings with customer needs.
“The value of our customer experience at our properties is priceless,” said Melissa Price, SVP of Corporate Gaming at Caesars Entertainment. “The real-time data gives us a deeper insight that allows us to quickly adjust to customer needs, while also establishing new business goals and tracking the success of our strategy.”
Recognized as the thought leader in Table Games Optimization, Tangam’s software is a market leading platform that automatically analyzes gaming data to provide actionable recommendations to align game-mix, table spreads, and pricing to forecasted and real-time patron demand.
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Tangam Systems is the global leader in recommendations-driven gaming optimization software, trusted by casino gaming resorts to maximize profit on over 8,600 tables and 15,000 slot machines across 9 countries. Tangam’s award-winning flagship software, TYM, turns data into actions to optimize spread planning, game-mix, and dynamic management for table games. In 2021, Tangam launched SODA, a platform that delivers unique insights to optimize slot floor mix and placement. Merging decades of multidisciplinary experience in casino operations, software engineering, mathematics, and statistics, Tangam’s patented algorithms and visualizations are backed by exceptional business and IT support.
Caesars Entertainment is the world's most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment's resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand names. Caesars Entertainment's portfolio also includes the Caesars Entertainment UK family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars Entertainment is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment.
For more information, please visit, visit www.caesars.com/corporate.