SODA
SLOT OPTIMIZATION & DATA ANALYTICS
Best-in-Class Slot Optimization & Analytics
Maximize Slot Performance
with powerful recommendations to optimize both product (operations) and patron (marketing) strategy.
SODA combines slot performance and player data to troubleshoot financial performance, optimize your slot products and improve marketing effectiveness.
Why SODA?
Maximize
Performance
Performance
Actionable recommendations to optimize both product performance and patron engagement.
Right game and offer to the right customer at the right time.
Deep Performance Insights
Troubleshoot financial performance in minutes with clear, data-driven explanations.
Automatically identify key performance drivers.
Industry-Leading Heatmaps
Visualize both product and patron performance with intuitive, easy-to-maintain tools, designed specifically for operators.
Bring your slot data to life.
SODA Modules
SODA RECOMMENDATIONS
Automatically surfaces slot product optimization opportunities using advanced financial models and player behavior analysis.
Identify key patron segments, including under/overinvested players, free play abusers, advantage play, and players at risk of churn, to improve marketing ROI and product strategy.
Identify key patron segments, including under/overinvested players, free play abusers, advantage play, and players at risk of churn, to improve marketing ROI and product strategy.
SODA INSIGHTS
Powered by Tangam’s Insights Engine, gain automated performance drivers for both product and patrons, empowering operators to troubleshoot changes in financial performance within minutes.
Track floor changes and accurately measure true financial lift using models that account for dilution, cannibalization, and shifts in player behavior.
Track floor changes and accurately measure true financial lift using models that account for dilution, cannibalization, and shifts in player behavior.
SODA HEATMAPS
Industry-leading, intuitive heatmaps built for operators.
Visualize performance metrics on an interactive floor map for instant insights, including market basket analysis.
Rank and filter by manufacturer, game title, or zoom in to individual machines, all in just a few clicks.
Visualize performance metrics on an interactive floor map for instant insights, including market basket analysis.
Rank and filter by manufacturer, game title, or zoom in to individual machines, all in just a few clicks.
What Clients Say About Us
Caesars Entertainment
Melissa Price
SVP of Corporate Gaming
“[Tangam’s] real-time data gives us a deeper insight that allows us to quickly adjust to customer needs, while also establishing new business goals and tracking the success of our strategy.”
View Press Release
Mohegan Sun
Jeff Hamilton
President and General Manager
“Reporting alone doesn't provide answers. We chose SODA for its highly differentiated offering that provides a clear set of actionable recommendations, which maximize gaming performance and the guest experience.”
View Press Release
Rush Street Gaming
Cliff Ehrlich
Chief Operating Officer
TYM and SODA have demonstrated their value time and again at our properties. By scaling their deployment across our entire portfolio, we are ensuring that all our casinos benefit from the same level of optimization and actionable insights that have already proven successful at Rivers Casino Philadelphia and Rivers Casino Des Plaines.”
View Press Release
Mohegan Sun
Jeff Hamilton
President and General Manager
“Reporting alone doesn't provide answers. We chose SODA for its highly differentiated offering that provides a clear set of actionable recommendations, which maximize gaming performance and the guest experience.”
View Press Release
Mohegan Sun
Jeff Hamilton
President and General Manager
"Extending our partnership with Tangam to our full gaming operation, including tables and slots, was a no-brainer given Tangam's proven track record of business support."
View Press Release
Crown Casino Melbourne
Sean McCreery
Executive General Manager of Table Games
“TYM proved its value to Crown by improving operational efficiency, assisting in delivering both revenue growth and labour efficiencies by helping to ensure the best possible game occupancy and availability for valued patrons.”
View Press Release
Crown Casino Melbourne
Sean McCreery
Executive General Manager of Table Games
“TYM proved its value to Crown by improving operational efficiency, assisting in delivering both revenue growth and labour efficiencies by helping to ensure the best possible game occupancy and availability for valued patrons.”
View Press Release
The Star - Sydney
David Croft
General Manager Product & Strategy
“Due to our ongoing success with Tangam at Sydney, we’re able to deliver the right product at the right time, leading to improvements in efficiency, transparency, decision-making and our bottom line.”
View Press Release
Read All Testimonials
What Clients Say About Us
Caesars Entertainment
“[Tangam’s] real-time data gives us a deeper insight that allows us to quickly adjust to customer needs, while also establishing new business goals and tracking the success of our strategy.”
Melissa Price
SVP of Corporate Gaming
View Press Release
Mohegan Sun
“Reporting alone doesn't provide answers. We chose SODA for its highly differentiated offering that provides a clear set of actionable recommendations, which maximize gaming performance and the guest experience.”
Jeff Hamilton
President and General Manager
View Press Release
Rush Street Gaming
TYM and SODA have demonstrated their value time and again at our properties. By scaling their deployment across our entire portfolio, we are ensuring that all our casinos benefit from the same level of optimization and actionable insights that have already proven successful at Rivers Casino Philadelphia and Rivers Casino Des Plaines.”
Cliff Ehrlich
Chief Operating Officer
View Press Release
Mohegan Sun
“Reporting alone doesn't provide answers. We chose SODA for its highly differentiated offering that provides a clear set of actionable recommendations, which maximize gaming performance and the guest experience.”
Jeff Hamilton
President and General Manager
View Press Release
Mohegan Sun
"Extending our partnership with Tangam to our full gaming operation, including tables and slots, was a no-brainer given Tangam's proven track record of business support."
Jeff Hamilton
President and General Manager
View Press Release
Crown Casino Melbourne
“TYM proved its value to Crown by improving operational efficiency, assisting in delivering both revenue growth and labour efficiencies by helping to ensure the best possible game occupancy and availability for valued patrons.”
Sean McCreery
Executive General Manager of Table Games
View Press Release
The Star - Sydney
“Due to our ongoing success with Tangam at Sydney, we’re able to deliver the right product at the right time, leading to improvements in efficiency, transparency, decision-making and our bottom line.”
David Croft
General Manager Product & Strategy
View Press Release
Read All Testimonials
Maximize Slot Floor Performance
Boost profitability, analyst productivity, and the guest experience with Tangam's SODA business intelligence software.
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