What Does Your AI Really Know About Your Casino?
AI makes it easy to ask a question. The value comes from everything the system needs to understand before it gives an answer.
The Enterprise Value Gap
Nearly everyone is trying AI. Far fewer are seeing material value.
The Work Behind the Answer
A model is only one part of the system.
For casino operators, the surrounding foundation is complex. KPIs vary across slots and tables. Products must be mapped consistently. Player activity spans systems. Historical records change as machines are converted, renamed, and moved.
An internal team may connect a language model to database tables quickly. The larger effort is building and maintaining the casino logic that makes the result complete, consistent, and reviewable.
Two Paths From Question to Answer
The data connection is where the paths diverge.
The model can translate a question. The strength of the answer depends on the data, definitions, mappings, and validation behind it.
One Question, Many Dependencies
What it takes to answer a casino question
Tangam AI Assistant gives operators a simpler way to work with the data and analytics already inside Tangam’s platform.
Ask Tangam AI Assistant
Who are my top Dragon Link players who also play tables?
Before the data can produce a reliable answer, the system has to resolve what “Dragon Link,” “top,” and “also play tables” mean inside the property’s data.
What does “Dragon Link” mean in the data?
A general-purpose model may recognize Dragon Link as a game family. The property’s systems may store individual themes, cabinet types, manufacturer codes, abbreviations, or internal asset numbers without using the Dragon Link name.
An exact-name search could return only part of the family. The issue grows over time as machines are converted, renamed, moved, or recorded differently.
How does the system know which titles belong?
The game hierarchy has to connect every relevant title and configuration to the right product family, including historical records. If that mapping is incomplete, player activity will be missed and the answer can change depending on the period selected.
How Tangam brings it together
Tangam’s product hierarchy, historical machine mappings, unified player data, and casino-specific KPI definitions provide the structure behind the answer. Tangam’s established analytics apply the appropriate calculations for slots and tables.
Tangam AI Assistant can identify the complete Dragon Link family, connect each player’s activity across slots and tables, and present the results using definitions the operator already recognizes.
The Operator's View
An answer that can lead to action
The result appears inside Tangam, where the operator can inspect the logic, refine the question, and validate the analysis against the underlying software.
Twenty Years of Casino Analytics
Built on Tangam’s existing platform
Tangam’s analytics and optimization capabilities long predate generative AI. TYM and SODA use advanced algorithms, property-specific models, and purpose-built recommendation engines to help operators improve table games and slot performance.
Tangam AI Assistant adds natural-language questions, immediate visual answers, custom reporting, and automated distribution. Operators can spend less time compiling and reconciling reports and more time understanding what changed, what drove it, and where to act.
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What Clients Say About Us
Caesars Entertainment
Melissa Price
SVP of Corporate Gaming
“[Tangam’s] real-time data gives us a deeper insight that allows us to quickly adjust to customer needs, while also establishing new business goals and tracking the success of our strategy.”
Mohegan Sun
Jeff Hamilton
President and General Manager
“Reporting alone doesn't provide answers. We chose SODA for its highly differentiated offering that provides a clear set of actionable recommendations, which maximize gaming performance and the guest experience.”
Rush Street Gaming
Cliff Ehrlich
Chief Operating Officer
TYM and SODA have demonstrated their value time and again at our properties. By scaling their deployment across our entire portfolio, we are ensuring that all our casinos benefit from the same level of optimization and actionable insights that have already proven successful at Rivers Casino Philadelphia and Rivers Casino Des Plaines.”
Mohegan Sun
Jeff Hamilton
President and General Manager
“Reporting alone doesn't provide answers. We chose SODA for its highly differentiated offering that provides a clear set of actionable recommendations, which maximize gaming performance and the guest experience.”
Mohegan Sun
Jeff Hamilton
President and General Manager
"Extending our partnership with Tangam to our full gaming operation, including tables and slots, was a no-brainer given Tangam's proven track record of business support."
Crown Casino Melbourne
Sean McCreery
Executive General Manager of Table Games
“TYM proved its value to Crown by improving operational efficiency, assisting in delivering both revenue growth and labour efficiencies by helping to ensure the best possible game occupancy and availability for valued patrons.”
Crown Casino Melbourne
Sean McCreery
Executive General Manager of Table Games
“TYM proved its value to Crown by improving operational efficiency, assisting in delivering both revenue growth and labour efficiencies by helping to ensure the best possible game occupancy and availability for valued patrons.”
The Star - Sydney
David Croft
General Manager Product & Strategy
“Due to our ongoing success with Tangam at Sydney, we’re able to deliver the right product at the right time, leading to improvements in efficiency, transparency, decision-making and our bottom line.”
What Clients Say About Us
Caesars Entertainment
“[Tangam’s] real-time data gives us a deeper insight that allows us to quickly adjust to customer needs, while also establishing new business goals and tracking the success of our strategy.”
Melissa Price
SVP of Corporate Gaming
Mohegan Sun
“Reporting alone doesn't provide answers. We chose SODA for its highly differentiated offering that provides a clear set of actionable recommendations, which maximize gaming performance and the guest experience.”
Jeff Hamilton
President and General Manager
Rush Street Gaming
TYM and SODA have demonstrated their value time and again at our properties. By scaling their deployment across our entire portfolio, we are ensuring that all our casinos benefit from the same level of optimization and actionable insights that have already proven successful at Rivers Casino Philadelphia and Rivers Casino Des Plaines.”
Cliff Ehrlich
Chief Operating Officer
Mohegan Sun
“Reporting alone doesn't provide answers. We chose SODA for its highly differentiated offering that provides a clear set of actionable recommendations, which maximize gaming performance and the guest experience.”
Jeff Hamilton
President and General Manager
Mohegan Sun
"Extending our partnership with Tangam to our full gaming operation, including tables and slots, was a no-brainer given Tangam's proven track record of business support."
Jeff Hamilton
President and General Manager
Crown Casino Melbourne
“TYM proved its value to Crown by improving operational efficiency, assisting in delivering both revenue growth and labour efficiencies by helping to ensure the best possible game occupancy and availability for valued patrons.”
Sean McCreery
Executive General Manager of Table Games
The Star - Sydney
“Due to our ongoing success with Tangam at Sydney, we’re able to deliver the right product at the right time, leading to improvements in efficiency, transparency, decision-making and our bottom line.”
David Croft
General Manager Product & Strategy
