Yield Management: Theory & Practice
NIGA’s Annual Indian Gaming Tradeshow and Convention took place in April 2018 in Las Vegas. With more than 60 educational sessions, there was a dedicated Casino Operations track which featured a session entitled, Yield Management: Theory & Practice.
The focus of this session was to explain the building blocks of yield management and how it can improve an operator’s table games followed by real-life examples and answers to frequently asked questions on how operators can optimize their approach.
The session started with an introduction to yield management for tables. In a nutshell, it’s providing the right product, in the right quantities, at the right price, at the right time. Ari provides a ‘day in the life of a casino’ example with varying types of customers and some insight into their needs/wants.
Introduction into Yielding
How Does Table Games Yielding Fit into Your Strategy?
Importance of Data Collection
Creating a Strategy
Controllable Levers to Increase Profits
Tactics to Improve Profits
Reacting to Changes in Real-Time
Blackjack Yielding Example
If you have any questions about the panel, the content presented or about yield management, please contact us. If you would like to learn more about yielding management, check out some of Tangam’s available resources such as the blog and Tangam Academy.