Sands Resort in Bethlehem adopts Tangam's Table Games Yield Management Software
Waterloo, Canada; January 3, 2018 – Tangam Systems, the global leader in table games optimization software, announced the successful deployment of its award-winning Table Games Yield Management (TYM) software at Sands Casino Resort in Bethlehem, Pennsylvania.
TYM is now running across all table games with the goal of aligning table game mix, staffing, spreads, and pricing to actual patron demand. With the increased visibility, Sands Bethlehem can harness TYM’s analytics engine to ensure the right table games are available to patrons at the right time and price point.
“Our priority at Sands Bethlehem is to provide an exceptional experience for our guests,” stated Dennis Dougherty, Vice President of Property Strategy & Optimization at Sands Bethlehem. “Unlike traditional reporting tools, TYM generates insights when there is a chance to act on them. Combine that with transparency into all levels of our table games operations, and it is easy to see why TYM positively impacts the decisions on the gaming floor – both in form of better customer service and improved performance.”
“We’re excited to expand our relationship with Las Vegas Sands to their Bethlehem Operations,” stated Ari Mizrachi, VP of Operations Optimization at Tangam. “Sands Bethlehem is at the forefront of innovation in the Pennsylvania gaming market and the progressive leadership continues to strive to surpass their patron expectations. TYM helps achieve this by marrying deep insights to actionable recommendations.”
“As more data becomes available to table games operators, there is a tendency to generate more reports. However, data is only useful when it is translated into clear actions and supported by a process to improve decision-making. TYM delivers on both those counts and it is no wonder that smart operators like Bethlehem Sands are able to leverage it to improve customer experience and, with it, profits,” added Varun Nayak, SVP Gaming Strategy at Tangam.
Tangam’s flagship software, TYM, is the world’s first, and only, table games yield management solution that automatically analyzes gaming data to provide actionable recommendations to align game mix, table spreads, and pricing to actual patron demand with intuitive visualizations and predictive analytics support the decisions.
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Tangam Systems is the global leader in recommendations-driven gaming optimization software, trusted by casino gaming resorts to maximize profit on over 8,600 tables and 15,000 slot machines across 9 countries. Tangam’s award-winning flagship software, TYM, turns data into actions to optimize spread planning, game-mix, and dynamic management for table games. In 2021, Tangam launched SODA, a platform that delivers unique insights to optimize slot floor mix and placement. Merging decades of multidisciplinary experience in casino operations, software engineering, mathematics, and statistics, Tangam’s patented algorithms and visualizations are backed by exceptional business and IT support.
Sands Casino Resort Bethlehem
Sands Casino Resort Bethlehem opened May of 2009 in Eastern Pennsylvania. It is situated on the site of the historic Bethlehem Steel plant and located approximately 60 minutes from Philadelphia and the northern New Jersey suburbs and 90 minutes from New York City. Sands Bethlehem offers over 3,000 state-of the-art slot machines and over 200 table games including a 30 table poker room, as well as a 282-room hotel and over 12,000 sq. ft. of meeting space. Culinary offerings include Buddy V's Ristorante, of TLC's Cake Boss, and three signature restaurants from celebrity chef Emeril Lagasse – Emeril's Chop House, Burgers And More by Emeril and Emeril's Fish House. The casino also features the Carnegie Deli, Chopstick Asian Cuisine, Steelworks Buffet & Grill, Croissanterie and the varied offerings and cuisines of The Market Gourmet Express. It is also home to the Coil Bar and Molten Lounge, which features live entertainment 7 nights a week. The Outlets at Sands Bethlehem launched at the property in November 2011. The Sands Bethlehem Event Center, which opened at the property in May 2012 and includes over 14,000 sq. ft. of flexible multipurpose space, accommodates meetings, conventions and a variety of entertainment events.