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5 AI-Generated Strategies to Optimize Gaming Profits

Jan 23, 2023

Tangamers constantly strive to be one step ahead of the curve and love investigating cutting-edge technologies that could advance our industry. These days, everyone is talking about a freshly introduced innovation that has generated a lot of hype: ChatGPT (Generative Pre-training Transformer).

In just 5 days, ChatGPT, an artificial intelligence platform, attracted 1 million users. Now, to attain the same number of subscribers, it took other disruptive technologies like Facebook - 10 months, Instagram - 2.5 months, and Netflix - 41 months.

What then is ChatGPT? It is a model for natural language processing created by OpenAI that makes use of machine learning to comprehend and react to user input. This implies that ChatGPT does the legwork and offers a human-readable answer as opposed to having the user search through numerous results using a search engine like Google.

We thought to ourselves, why not ask about how can it help us optimize slot and table profits? The results are in and they are quite impressive!

Q: Pretend to be a casino executive, what are the top 5 strategies for optimizing profits on the slots gaming floor?

  1. Utilize data analytics to track player behavior and preferences, in order to make strategic decisions about game selection and placement on the gaming floor.
  2. Regularly evaluate and adjust payouts on individual slot machines, in order to optimize revenue while still providing an attractive experience for players.
  3. Utilize marketing and promotions to attract new players and encourage repeat visits from existing ones, such as offering loyalty programs or special bonuses.
  4. Continuously evaluate and update your slot machines to ensure that they are running efficiently and effectively, and replace or retire older machines that may no longer be profitable.
  5. Develop strong relationships with slot machine manufacturers and vendors, in order to secure access to the newest and most popular games and technologies.

Q: Can Tangam help me execute these strategies?

Tangam is a technology company that specializes in providing data analytics and optimization solutions for the casino industry. It is possible that they could help you execute the strategies I mentioned, as their solutions are designed to provide actionable insights and recommendations based on player data, which would be useful for optimizing game selection, placement, and payouts. Additionally, they also offer solutions to optimize slot floor layout and yield management, which could be beneficial in implementing the strategy to continuously evaluate and update the slot machines. Ultimately, it would be best to contact Tangam directly to discuss how their solutions may align with your specific needs and strategies.

Q: What about table games optimization?

Table game optimization is similar to slot optimization in that it involves utilizing data analytics to track player behavior and preferences, and making strategic decisions based on this information. However, there are a few key strategies that are specific to table games:

  1. Utilize yield management techniques to optimize table game revenue, such as adjusting table limits, minimum bets, and game rules based on demand.
  2. Utilize data analytics to identify and target high-value players, and offer them special promotions or incentives to encourage repeat play.
  3. Continuously evaluate and update your table games offerings, in order to ensure that you are offering the most popular and profitable games to players.
  4. Develop and implement effective player tracking and rating systems, in order to gather data on player behavior and preferences.
  5. Invest in training and development for your table game staff, in order to ensure that they are providing a high level of service to players and are able to effectively communicate promotions and incentives.

Tangam also offers solutions for table games optimization, which can help with the above strategies. They can provide data analytics and insights on game performance and player behavior, which can be used to make strategic decisions on game selection, table limits, and promotions. They also offer solutions for table games yield management, which can help optimize revenue and increase player satisfaction. Contacting them directly for more information would be a good idea.

In addition to the fairly reliable answers, one of the most astounding features was how rapidly these results were produced. See it in action in real-time here:


Last but not least, here is a summary of the top five slot machine optimization strategies from ChatGPT as explained by Anna, an AI avatar developed by Synthesia entirely by artificial intelligence:

This technology will undoubtedly transform a wide range of sectors by delivering insightful data, boosting productivity, and enhancing the end-user experience. The combination of AI and natural language processing has the potential to significantly boost the profitability of gaming floors in the not-too-distant future, leaving us with some thought-provoking questions:

  • What if Anna, the AI avatar, could make players' time on a device that much more enjoyable with personalized service, answering their questions and addressing their concerns in real time?
  • What if ChatGPT could interpret all the numbers from your daily report and let you know how your day is going?
  • What if AI can analyze player preference data to create customized offers and promotions that are more likely to be of interest to individual players?
  • What if AI-powered tools suggest new games to players based on mechanics, themes, preferences, and playing history?

The true extent of the impact on the gaming industry is yet to be determined, but in the meantime, be sure to check out ChatGPT at: https://chat.openai.com/. Happy AI’ing!

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Author

Fernando Valdes

As Senior Product Manager at Tangam Systems, Fernando uses a data-driven approach to tackle business challenges. He makes sure that the technical advancements in the Tangam products roadmap align with the business goals of Tangam's partners. With a Bachelor of Applied Science in Honors Electrical Engineering from the University of Waterloo and 8+ years in gaming, Fernando brings a wealth of knowledge and expertise to the team.

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Caesars Entertainment

“[Tangam’s] real-time data gives us a deeper insight that allows us to quickly adjust to customer needs, while also establishing new business goals and tracking the success of our strategy.”

Melissa Price

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SVP of Corporate Gaming

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Mohegan Sun

“Reporting alone doesn't provide answers. We chose SODA for its highly differentiated offering that provides a clear set of actionable recommendations, which maximize gaming performance and the guest experience.”

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Sycuan Casino Resort

“During our initial trial, it was amazing to see how quickly we were able to get to the answers in our data through the lens of SODA. This truly made analytics available to anyone - with intelligent recommendations, intuitive visualizations and seamless drill-downs. We are equally excited about the product roadmap over the coming months.”

Sierra Weyer

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Director of Enterprise Analytics

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Mohegan Sun

"Extending our partnership with Tangam to our full gaming operation, including tables and slots, was a no-brainer given Tangam's proven track record of business support."

Jeff Hamilton

,

President and General Manager at Mohegan Sun

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Sycuan Casino Resort

"Sycuan is dedicated to providing an enhanced gaming experience for our patrons. By deploying powerful prescriptive analytics tools such as TYM and SODA, our operations and analytics teams are able to get data-driven insights at the right times to drive value to our business."

Douglas Vogelei

,

Senior Vice President of Casino Operations

View Press Release

The Star - Sydney

“Due to our ongoing success with Tangam at Sydney, we’re able to deliver the right product at the right time, leading to improvements in efficiency, transparency, decision-making and our bottom line.”

David Croft

,

General Manager Product & Strategy

View Press Release

The Star - Sydney

“Due to our ongoing success with Tangam at Sydney, we’re able to deliver the right product at the right time, leading to improvements in efficiency, transparency, decision-making and our bottom line.”

David Croft

,

General Manager Product & Strategy

View Press Release

Mohegan Sun

“We’d like to thank the exceptional team at Tangam Systems for what has been a very successful implementation that we undertook together. We immediately saw positive returns and an improved guest experience. Our team is very much looking forward to continue leveraging Tangam and all it has to offer from a floor optimization standpoint.”

Kevin Lowry

,

Vice President and CFO

View Press Release
Read All Testimonials

What Clients Say About Us

Caesars Entertainment

“[Tangam’s] real-time data gives us a deeper insight that allows us to quickly adjust to customer needs, while also establishing new business goals and tracking the success of our strategy.”

Melissa Price

,

SVP of Corporate Gaming

View Press Release

Mohegan Sun

“Reporting alone doesn't provide answers. We chose SODA for its highly differentiated offering that provides a clear set of actionable recommendations, which maximize gaming performance and the guest experience.”

Jeff Hamilton

,

President and General Manager

View Press Release

Sycuan Casino Resort

“During our initial trial, it was amazing to see how quickly we were able to get to the answers in our data through the lens of SODA. This truly made analytics available to anyone - with intelligent recommendations, intuitive visualizations and seamless drill-downs. We are equally excited about the product roadmap over the coming months.”

Sierra Weyer

,

Director of Enterprise Analytics

View Press Release

Mohegan Sun

"Extending our partnership with Tangam to our full gaming operation, including tables and slots, was a no-brainer given Tangam's proven track record of business support."

Jeff Hamilton

,

President and General Manager at Mohegan Sun

View Press Release

Sycuan Casino Resort

"Sycuan is dedicated to providing an enhanced gaming experience for our patrons. By deploying powerful prescriptive analytics tools such as TYM and SODA, our operations and analytics teams are able to get data-driven insights at the right times to drive value to our business."

Douglas Vogelei

,

Senior Vice President of Casino Operations

View Press Release

The Star - Sydney

“Due to our ongoing success with Tangam at Sydney, we’re able to deliver the right product at the right time, leading to improvements in efficiency, transparency, decision-making and our bottom line.”

David Croft

,

General Manager Product & Strategy

View Press Release

Mohegan Sun

“We’d like to thank the exceptional team at Tangam Systems for what has been a very successful implementation that we undertook together. We immediately saw positive returns and an improved guest experience. Our team is very much looking forward to continue leveraging Tangam and all it has to offer from a floor optimization standpoint.”

Kevin Lowry

,

Vice President and CFO

View Press Release
Read All Testimonials