Sydney Australia; November 1, 2013 – Tangam Systems announced today that The Star Casino in Sydney, Australia, has implemented Tangam’s award winning Table Games Yield Management (TYM) system to increase table games efficiency and enhance the patron experience. TYM is now operating across all 312 table games which include Baccarat, Blackjack, Roulette and specialty games. Arran Hodkinson, Casino Business Manager, said “TYM’s powerful yield optimization analytics and real time dashboards complement and enhance our management team’s data driven approach to table games optimization. We have actionable data driven insights in a timely manner. This allows us to make more rapid and effective optimization decisions from a planning perspective as well as in real-time. Floor staff adoption has been excellent.” Hodkinson continued, “As an integral part of management’s drive towards a more effective delivery of Table Games product to its customers, TYM has played a vital role in allowing significant savings and revenue opportunities to be realized.”George McDonough, Director of Customer Relations at Tangam, added “The Star’s team has been wonderful to work with.  Seeing the adoption of data driven yield management practices at all levels of their organization is rewarding and is a testament to the forward thinking leadership of the Star’s management team.” Prem Gururajan, President of Tangam added, “The adoption of TYM by The Star affirms our vision for the evolution of the table games industry towards a more dynamic and data driven model of managing revenue. We look forward to working with The Star’s team to help enhance the gaming experience and game availability to their most valuable patron segments, while also improving operational efficiency and the bottom line.”

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