The Maximizing Yield session was an industry-expert led panel that focused on how to maximize yield within the casino setting specifically using innovative technology.
The session started with a Blackjack example presented by Alidad Tash where he discussed table minimums and how it relates to hands per hour and the patron experience.
After discussion over data collection, RFIDs, video analytics, and how yielding is a crucial part of table game operations, Brad Waldron provided some insight into Crown Melbourne and some of the strategies they use interally to manage their table games.
- Ari Mizrach, SVP of Operations & Casino Strategy at Tangam Systems
- Alidad Tash, Senior Vice President of Gaming & Strategy at 2NT8 Ltd
- Brad Waldron, Group Head of Table Game Optimization at Crown Resorts
- Varun Nayak, SVP of Gaming Strategy at Tangam Systems
Alidad's Introductory Yielding Presentation
RFID vs Video Analytics
Yielding & Data
Biggest Sin in Yielding
Price & Product
Influence of Product Placement on Yielding
Biggest Challenge facing Casinos & how to Address it
This series of videos was from the second annual ASEAN Gaming Summit in Manila, Philippines from March 20-22, 2018. The theme for the summit was Tech Trends, Convergence, Strategy, ROI and many of the educational sessions focused on emerging trends and disruptive technologies.
If you have any questions about the panel, the content presented or about yield management, please contact us. If you would like to learn more about yielding management, check out some of Tangam’s available resources such as the blog and Tangam Academy.