Tangam Launches SODA Marketing Module & More at G2E
This year at G2E Las Vegas, we are excited to showcase a series of groundbreaking innovations to our SODA and TYM platforms, reinforcing Tangam as the industry’s most proven and trusted analytics partner for gaming optimization globally.
New SODA Marketing Module: Patron Recommendations
Building on over two decades of expertise in actionable, recommendation-driven analytics and operations, SODA is now expanding into the marketing domain with the brand new SODA Marketing Module.
This will empower operators with recommendations that automatically identify patron groups where marketing spend should be increased or decreased. Examples include Free Play Abusers, Slot Advantage Players, High Churn Risk Players, Underinvested Guests, and more.
In addition, the AI Insights Engine will take comparative reporting to new heights, offering unparalleled capabilities for marketing segment analytics.
Next-Generation TYM Planning and TYM Live Modules
Our Patented TYM engine has been reinvented with new dynamic visualizations and enhanced flexibility. This update enables operators to optimize their floor for future planning and in real-time with unprecedented ease and precision.
Visit us at G2E Las Vegas to discover how Tangam’s solutions can boost performance in your gaming operations.
Author(s)
Tangam Systems
Tangam Systems is the global leader in recommendation-driven gaming optimization software, trusted by casino gaming resorts to maximize profits in over 190+ properties across 12 countries. Tangam’s award-winning flagship software, TYM, turns data into actions to optimize spread planning, game-mix, and dynamic management for table games. In 2021, Tangam launched SODA, a platform that delivers unique insights to optimize slot floor mix, settings and placement. Merging decades of multidisciplinary experience in casino operations, artificial intelligence, software engineering, mathematics, and statistics, Tangam’s patented algorithms and visualizations are backed by exceptional business and IT support.
Media Contacts:
marketing@tangamsystems.com
www.tangamsystems.com
USA: +1 702 793 2296
CAN: +1 519 513 2417
AUS: +61 2 7255 8102
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What Clients Say About Us
Caesars Entertainment
Melissa Price
SVP of Corporate Gaming
“[Tangam’s] real-time data gives us a deeper insight that allows us to quickly adjust to customer needs, while also establishing new business goals and tracking the success of our strategy.”
Mohegan Sun
Jeff Hamilton
President and General Manager
“Reporting alone doesn't provide answers. We chose SODA for its highly differentiated offering that provides a clear set of actionable recommendations, which maximize gaming performance and the guest experience.”
Rush Street Gaming
Cliff Ehrlich
Chief Operating Officer
TYM and SODA have demonstrated their value time and again at our properties. By scaling their deployment across our entire portfolio, we are ensuring that all our casinos benefit from the same level of optimization and actionable insights that have already proven successful at Rivers Casino Philadelphia and Rivers Casino Des Plaines.”
Mohegan Sun
Jeff Hamilton
President and General Manager
“Reporting alone doesn't provide answers. We chose SODA for its highly differentiated offering that provides a clear set of actionable recommendations, which maximize gaming performance and the guest experience.”
Mohegan Sun
Jeff Hamilton
President and General Manager
"Extending our partnership with Tangam to our full gaming operation, including tables and slots, was a no-brainer given Tangam's proven track record of business support."
Crown Casino Melbourne
Sean McCreery
Executive General Manager of Table Games
“TYM proved its value to Crown by improving operational efficiency, assisting in delivering both revenue growth and labour efficiencies by helping to ensure the best possible game occupancy and availability for valued patrons.”
Crown Casino Melbourne
Sean McCreery
Executive General Manager of Table Games
“TYM proved its value to Crown by improving operational efficiency, assisting in delivering both revenue growth and labour efficiencies by helping to ensure the best possible game occupancy and availability for valued patrons.”
The Star - Sydney
David Croft
General Manager Product & Strategy
“Due to our ongoing success with Tangam at Sydney, we’re able to deliver the right product at the right time, leading to improvements in efficiency, transparency, decision-making and our bottom line.”
What Clients Say About Us
Caesars Entertainment
“[Tangam’s] real-time data gives us a deeper insight that allows us to quickly adjust to customer needs, while also establishing new business goals and tracking the success of our strategy.”
Melissa Price
SVP of Corporate Gaming
Mohegan Sun
“Reporting alone doesn't provide answers. We chose SODA for its highly differentiated offering that provides a clear set of actionable recommendations, which maximize gaming performance and the guest experience.”
Jeff Hamilton
President and General Manager
Rush Street Gaming
TYM and SODA have demonstrated their value time and again at our properties. By scaling their deployment across our entire portfolio, we are ensuring that all our casinos benefit from the same level of optimization and actionable insights that have already proven successful at Rivers Casino Philadelphia and Rivers Casino Des Plaines.”
Cliff Ehrlich
Chief Operating Officer
Mohegan Sun
“Reporting alone doesn't provide answers. We chose SODA for its highly differentiated offering that provides a clear set of actionable recommendations, which maximize gaming performance and the guest experience.”
Jeff Hamilton
President and General Manager
Mohegan Sun
"Extending our partnership with Tangam to our full gaming operation, including tables and slots, was a no-brainer given Tangam's proven track record of business support."
Jeff Hamilton
President and General Manager
Crown Casino Melbourne
“TYM proved its value to Crown by improving operational efficiency, assisting in delivering both revenue growth and labour efficiencies by helping to ensure the best possible game occupancy and availability for valued patrons.”
Sean McCreery
Executive General Manager of Table Games
The Star - Sydney
“Due to our ongoing success with Tangam at Sydney, we’re able to deliver the right product at the right time, leading to improvements in efficiency, transparency, decision-making and our bottom line.”
David Croft
General Manager Product & Strategy
