Tangam Launches SODA Marketing Module & More at G2E

This year at G2E Las Vegas, we are excited to showcase a series of groundbreaking innovations to our SODA and TYM platforms, reinforcing Tangam as the industry’s most proven and trusted analytics partner for gaming optimization globally.

New SODA Marketing Module: Patron Recommendations

Building on over two decades of expertise in actionable, recommendation-driven analytics and operations, SODA is now expanding into the marketing domain with the brand new SODA Marketing Module.  

This will empower operators with recommendations that automatically identify patron groups where marketing spend should be increased or decreased. Examples include Free Play Abusers, Slot Advantage Players, High Churn Risk Players, Underinvested Guests, and more. 

In addition, the AI Insights Engine will take comparative reporting to new heights, offering unparalleled capabilities for marketing segment analytics.

Next-Generation TYM Planning and TYM Live Modules 

Our Patented TYM engine has been reinvented with new dynamic visualizations and enhanced flexibility. This update enables operators to optimize their floor for future planning and in real-time with unprecedented ease and precision.

Visit us at G2E Las Vegas to discover how Tangam’s solutions can boost performance in your gaming operations.